change management Tag

It’s About People!

Audience Listening to Musical ActI detest words like “publics, audiences, markets, influencers and opinion leaders,” and I especially dislike “stakeholders.” We all know what the terms mean, but I worry they make us forget we’re communicating with human beings. Sure, we are talking about groups of people with similar interests and issues, but we’re still talking about people.

Communications is about convincing people who are motivated by the same things that motivate us.

Communicating Layoffs

Organizational ChartWhile the pundits are claiming the economy is getter better, I keep getting questions from a variety of organizations about handling communications for additional rounds of layoffs. Frankly, this is something everyone in communications should be thinking about before it happens.

Going through layoffs is a traumatic event. It is a clear statement that there is a problem; that the organization must change. Making a reorganization work will require support from every level of the organization. If you don’t incorporate building that support into your planning and communications strategy, you’ll create even more problems.

I’ve experienced layoffs from every angle. I’ve been let go, one of the people left behind, the boss who made the decision to let people go and the consultant helping clients go through the process. None of these roles is enjoyable but the two worst were being the boss who had to cut staff and being one of the people left to pick up the pieces. Seriously, I found it harder to be in the organization after the reductions.