Lately I’ve been wondering if those of us in the public relations industry are ever really going to do the things necessary to earn the respect most people in this business deserve. Sure, there are plenty of PR hacks out there. But as with every industry, for every one of those, there are dozens of knowledgeable, experienced, ethical and talented PR pros.
So, how do those of us who care about things—like respect for our chosen profession—go about making that a reality? Good question!
Here are some thoughts to consider: