Definition Tag

SharedViews: Respect for Public Relations?

I’m sharing some of the items I’ve been reading while wondering if those of us in public relations are ever really going to do the things necessary to get the respect most people in this business deserve.

I’ve said that I don’t think we need a new definition of what we do, but you should check out what Harold Burson, co-founder of Burson Marstellar had to say a year before the new definition was revealed and just after:

Actions Speak Louder than Words

Change signChanging the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything.

What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my Bachelor’s in PR way back when. It’s about much more than being able to tell people what you do for a living. There’s a fundamental lack of respect for PR practitioners in the public view, and a lot of it has to do with the vagaries of the compensation model.