Getting to simple is one of the hardest things communications professionals ever do. Gathering input and getting approvals can be a battle every step of the way. But each time you keep clutter out of a message, you’re a step closer to success.
Whether planning, writing or executing, communicators always need to be looking for ways to simplify. The people whose ideas stand out will be those who tell the clearest, most compelling and candid story. It doesn’t matter what you’re selling or the situation you find yourself in, the simple message will be the one that people hear.
The founder of the global PR agency, Hill and Knowlton, John W. Hill, wrote, “…the chance of persuading public opinion when a cause is right, increases in direct ration to your success in explaining your facts in terms your audience can grasp.”