listening and learning Tag

3 Ways to Prevent PR Disasters

Today’s guest post is written by Jenifer Olson.

I felt kind of sorry for the McDonald’s social media director who unleashed a backlash of negative press with the #McDStories hashtag promotion last month, as shared in this Mashable post. During my more than 20 years in marketing communications and PR, I’ve found experience can be a strong, if harsh, teacher.

That got me thinking about some of my most important communications lessons over the years and these three seem relevant to the McDonald’s issue:

Listen & Learn Your Way to Communications Success

Message on Typewriter Paper = Open Your MindCorporate communications is challenging. New issues every day, shifting sentiments and changing media channels mean there is always something to learn. If you want to get ahead as a communicator, you need a curious and open mind.

You also need a curious and open mind if you want to stay on top, no matter how many years of experience you have. The value of your experience begins diminishing the minute you stop learning because you think you know everything.

Rich Becker (@RichBecker) at Copywrite, Ink., got me thinking about all this with his post about Making It Up: Orabrush Marketing. Basically, some smart young marketers realized they didn’t need to reach millions of people to succeed. Instead, they needed to reach a few people at Walmart who could put their product into the hands of millions for them. It was a huge success without wasted effort.