media training Tag

Answer the Question!

Young BoyGood public relations people know how to get their clients ready for interviews. We know our clients’ goals and objectives, and can help them project a favorable image if we prepare them well. But what happens when we don’t? Below is a recent case in point from ‘Face the Nation’ with Bob Schieffer.

I think Schieffer is one the smartest interviewers in the business and I enjoy watching him on ‘Face the Nation’ because he’s totally prepared. His questions are often tough, but almost always fair and based on facts. From a PR point of view, that’s the best you can ask for and you should be able to get any client ready to engage with him pretty easily.

So why do I frequently want to yell at his guests, “Answer the damn question!”

Last Sunday, Schieffer shared my frustration when he wrapped up the show with a commentary about political candidates who don’t answer direct questions. You can see the full segment here, “When politicians don’t answer questions,” but I especially loved this rant: