people Tag

It’s About People!

Audience Listening to Musical ActI detest words like “publics, audiences, markets, influencers and opinion leaders,” and I especially dislike “stakeholders.” We all know what the terms mean, but I worry they make us forget we’re communicating with human beings. Sure, we are talking about groups of people with similar interests and issues, but we’re still talking about people.

Communications is about convincing people who are motivated by the same things that motivate us.